As Sr. Creative Director at Aeropostale, I led digital-first, social-first branding strategy across 500+ global locations, overseeing all production aspects—photography, video, e-commerce PDPs, email campaigns, and platform-native content for Instagram, TikTok, and Snapchat partnering with multidisciplinary teams to create brand experiences that drove 52% YOY engagement increases and 20% cost reductions through data-informed creative iteration.
As the Creative Director for rue21, I spearheaded a dynamic team to craft eye-catching campaign imagery! Our mission? To elevate brand visibility and make a lasting impression. Together, we brought creativity to life and showcased the essence of rue21!
At Lands' End, I led seasonal brand concepts across catalog, digital, e-commerce, and in-store channels, directing large-scale productions and spearheading digital-first transformation that drove 50% engagement increases and 30% conversion improvements through data-driven strategies and cohesive omnichannel experiences.
As the Creative Director of Christopher and Banks, I aimed to boost our brand's visibility and craft captivating content that inspires purchases. We infused creativity into every project, highlighting the true essence of our brand. Together, we made a memorable impact that resonates with our audience!
As the Sr. Art Director at Kohl's, I focused on elevating our brand's visibility with engaging content that sparks purchases! By blending luxury with value, I inspired customers to look fabulous without breaking the bank. My approach embraced creativity and unexpected ideas to deliver exciting promotional content!
